Don't stop or slow down your marketing

Marketing, more important than ever

Good article I read today ….”Why are you relaxing your marketing efforts?”

http://hellomynameisscott.blogspot.com/2008/07/why-are-you-relaxing-your-marketing.html

It can be very tempting in a slowing economy to cut back or eliminate
your marketing efforts.That is exactly the wrong strategy and here’s why.

1. Your stronger competitors will not be cutting back, but, if they do… 
2. That’s great as you can grab greater market share.
3. In a rough economy, sales and profits will be down, so now more than ever marketing is important.
4. The economy will turn around and when it does, you want to have some forward momentum
    versus starting from a standstill.

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