Generating More Referrals

January 2011

Duct Tape Marketing is one of my favorite reads and I highly recommend subscribing to their blog.  It stands out to me in this world of too many emails, texts, social media efforts, industry/technical reading and the like.

A recent blog post referred to obtaining more referrals.  Below is a suggested way to set the stage for future referrals while at the same time raising the bar for your performance and taking away the aspect of “selling”.

"We know you are going to be so satisfied with what we’ve agreed upon today that after the project is completed, we are going to schedule a meeting to make certain you received the results promised.  At that time we’ll ask you if you would introduce us to three others that you know need these same results.”

This approach demonstrates to the customer that you have a goal that is beyond just getting their business.

Best regards,

Robert Fligel

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